Inner Communications: Planning the Plan
Many companies focus on conveying to their outside audiences; segmenting markets, researching, developing messages and tactics. Focus and this same attention needs to be turned inside to generate an internal communications plan. Effective internal communication planning empowers large and small organizations to develop a procedure for information distribution as a means of addressing organizational issues. Before internal communications preparation can start some essential questions have to be answered.
— What Is the state of the business? Ask questions. Do a little research. How’s your business doing? What do your employees think about the organization? Some wish to make their workplaces and may be surprised by how much workers care. You may also uncover some hard truths or perceptions. This information can help how they may be conveyed and lay a foundation for what messages are communicated.
— What do we need to be when we grow-up? That is where a business can define the culture they wish to represent the future of the business. Most companies have an outside mission statement. The statement might focus on customer service, continuous learning, quality, or striving to be the biggest business in the market having the most sales, but to function as the best firm together with the maximum satisfaction ratings.
Inner communication objectives will change over time as goals are accomplished or priorities change, and ought to be quantifiable. For example, a firm’s fiscal situation might be its largest concern. One aim could be to reduce spending. How can everyone help decrease spending? This must be conveyed through multiple channels, multiple times, backed up by management behavior, and after that quantified, and then progress reported to staff.
Pick your marketing mix. Internal communication channels or approaches include: employee to employee, supervisor to employee, small meetings, large assemblies, personal letter or memo, video, e-mail, bulletin board, special event, and newsletter. Some studies have shown this list to be in order of the majority of successful. Nevertheless, this could be determined by the individual organization. Some companies may use them all, although not Internal communications team effectively. As the saying goes, “content is king.” Among the worst things a company can do is speak a whole lot, although not really say anything whatsoever.
With an effective internal communications plan in place a business will likely be able ease change initiatives, build knowledge of company goals, and to address staff concerns. Businesses can begin communicating more efficiently with team members and truly make an organization greater than the sum of its parts by answering several basic questions.